The acronym SEO stands for Search Engine Optimization, and it’s the holy grail of online marketing. Over the years the practice has gone through many changes, but the benefits have remained the same. So what are the benefits and why do you need SEO?
The Benefits of SEO
Search engines are the backbone of the internet
Your customers rely on search engines, to learn more about products and services, and to find businesses who can fill those needs. SEO is important for local businesses, whose potential customers use search engines to look for reviews and directions.
Customers looking for your services may even be familiar with you, but go with a competitor that ranks higher.
The more you optimize your website for search engines, the higher you’ll rank.
Local seo builds traffic
The higher you rank, the more clicks you’ll get, simple as that.
Appearing at the top of Google inherently brings value to your website, if you have a website right now but aren’t using it as a tool to generate customers | clients, you’re missing out on revenue.
Ranking on the front page is the first step in a sales funnel. Many Search Engine Optimizers (such as us here DashGen) will not only get you ranking on the front page but also build out your entire funnel.
Organic search is the best opening to a sales funnel. Any traffic coming from a google search is instantly a qualified lead. The user is in need of the service they’re searching for and they are actively looking to have that need filled. Getting in front of a user like that is invaluable.
It’s easily track-able and scale-able. Any SEO agency worth it’s salt will provide you with in depth analytics about your websites visitors and you overall funnel. Having a high organic ranking is the first and most essential step in you marketing funnel, but after that you’ll be able to attain cheaper cost per click in other endeavors like google and Facebook ads.
If you’re a local business you need SEO. Period.
We can talk all day about how to rank on the front page of Google. In fact, we already have in this guide on Tulsa SEO.
But more importantly, let’s look at what SEO does for you and how it will help your business see all new levels of revenue.
- The first website in a google search gets 63% of the clicks for that search.
- Use trends.google.com to see how many searches are happening for your services, 63% of those searches could be coming to your business if you ranked 1st!
- Appearing on the first page will guarantee some of those users.
Taking Moz’s research we can assume the first ranking website for any given search will get around 63% of the traffic, let’s look atthe Google Trends for people searching “Dentists Near Me” In Oklahoma.
You can see that on many of the days there’s up to a hundred searches for that one single phrase, the top ranking site likely ranks for a wide variety of terms, like “Dentists in Tulsa”, and “Best Dentists in Oklahoma”.
Try it out with your industry! How many searches are you missing out on?
Once you’re ranking, adding analytics into the mix will take you online marketing to an all new level. We recommend using Google Analytics. Analytics will let you pin point where you traffic is coming from, what’s working, who’s converting, and much more. Fixing the weak points of your funnel and scaling the strong points is the best way to grow your client base and increase the overall revenue for your business.
what seo (and Dashgen) can offer you
- Appear in front of qualified leads.
- Stay relevant to your customers.
- Don’t lose out to your competition.
- Learn more about you target audience.
- GAIN CUSTOMERS AND REVENUE.
Google is trusted by users, and they depend on the searches to be reliable and trustworthy. Appearing at the top of Google validates you in the eyes of many potential customers.
Additional Studies to Check Out
Have you seen positive results through SEO?
Leave a comment down below and let me know!