A Simple SEO Guide for Small Businesses

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Ranking your local business can be challenging, especially if you don’t know the steps to take to get your business to show in the right places. This SEO guide for small businesses gives you simple introduction into the steps you should take to improve the SEO for your website.

Tulsa SEO Guide Icon

What is SEO?

SEO stands for “Search Engine Optimization” and it is the term used to describe how you improve your website content to rank better on search engines, such as Google and Bing. If you wonder whether or not you need SEO, the answer is yes! The best way to do so is through high quality and relevant content.

The Basics of Local SEO

Ranking your local business in Tulsa can be challenging, especially if you don’t know the steps to take to get your business to show in the right places. The first place to start is the bread and butter of local and Tulsa SEO: Google My Business (GMB).

Google My Business Listing
Google My Business Listing

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Beginner SEO Best Practices

Google My Business listings, the 3 pack, and citations are a great place to start, but they will only take you so far if you don’t have quality content on your website in the format that search engines understand. Search engines have been developed over the years to respond to and rank higher the content that is of better quality and most relevant to user searches.

What are keywords?

  • Keywords are words or phrases that you believe people will type into search engines.
    • Determine what people would type in to search engines to find your business.
    • Create high quality content relevant to what people are searching for.
    • Follow the best practices outlined in this guide to make sure that your website makes sense to search engines.

What are the best practices for seo?

  • On Each Page
    • Make sure that your keyword is in your H1 tag.
    • Place that same keyword in the title tag.
    • While your at it, go ahead and put it in the URL.
    • Keep that URL no more than 5 words separated by hyphens.
    • Use your Meta Description as a sales pitch to people searching for your business.
  • Website Performance
DashGen SEO PageSpeed Insights Score
DashGen SEO Mobile Friendly

The performance of your website is a big factor in to how well it ranks on search engines. So make sure that your website is fast to load and works great on mobile devices.

How to Rank in Tulsa and Surrounding Cities

If your business is located in Tulsa, it is important that your websites, listings, content, and URLs all reflect that.

Check out these ranking signals to the right for important factors in order to improve your Tulsa SEO and rank better.

On Page SEOWebsite Optimization
-Name, Address, Phone (NAP)
-Keywords in your title/H1
-High quality, relevant content
-Keywords found as early as possible in your content
LinksQuality Backlinks
-Other websites linking back to yours
-Quality and quantity of the domains
-Relevancy to your keywords
ExternalCitations
-Websites that have your NAP
-Quantity and consistency of NAP
-Relevancy to your keywords
Business ListingsGMB & Bing Places
-Categories -Keywords in your business title
-Proximity to the user searching
Reviews & Clicks Search & Listings
-Review quantity/velocity
-Click velocity
Social MediaFacebook, Twitter, Instagram
-Followers
-Likes

Getting into the mind of how people search for things is exactly what you need to do to understand how your content needs to be laid out on your website.

Fortunately there is a nice shortcut for how most people search and we call that “Service in Location”. So if you are an air conditioning company that does repairs in Tulsa, you would want to rank for “Air Conditioner Repair Tulsa” and different variations of that. So the first thing your content should read, is exactly that.

Ranking for surrounding cities can get a little more tricky. If you offer unique services to those cities it could be best to have a page on your website for each city you service.

www.example.com/ac-repair-broken-arrow

www.example.com/ac-repair-owasso

www.example.com/ac-repair-jenks

Also make sure to mention these cities on your homepage in order to better rank for them.

Local Tulsa Map

Local Websites to Submit Your Business To

As we read earlier, citations are an important factor for ranking well locally. Submit your businesses Name, Address, and Phone Number to these local websites to potentially give your Tulsa SEO rankings a boost.

Local Websites to Submit Your Businesses Name, address, and phone number

  1. tulsaworld.com
  2. tulsachamber.com
  3. greatertulsa.com
  4. tulsacountyonline.com
  5. okeq.org
  6. tulsahispanicchamber.com
  7. downtowntulsaok.com
  8. tulsadirectory.org

The local relevancy of these sites give them slightly more seo value than bigger directory sites, but neither should be ignored. Here are the top 10 directories you should be submitting your NAP to.

Top 10 Citation Directories to Submit Your Businesses Name, Address, and Phone Number

  1. maps.apple.com
  2. facebook.com
  3. google.com
  4. yelp.com
  5. bing.com
  6. foursquare.com
  7. local.yahoo.com
  8. bizjournals.com
  9. bbb.org
  10. mapquest.com

Do you have any local SEO tips?

Leave a comment down below and let me know if this guide was helpful.

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Check out our SEO services in Tulsa, Oklahoma and what we can do to help your small business rank better and get more leads.

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